Did you know that certain smells stimulate parts of the brain that make you more likely to do something? For instance- the smells of cinnamon and vanilla activate pleasure centers in the brain that make a person more inclined to buy something. That connection is particularly strong in men. Have you ever stopped by one of our open houses? If you do, you’ll notice that we usually have an apple pie cooking in the oven. Most people think we do it to make the house feel more homey and welcoming, and we do. But there is actually science behind it, and we LOVE that. It’s the combination of art, science, and skill that keeps us addicted to this business. Helping people achieve their goals over and over again… that’s the sweet (and slightly spicy) smell of success we love.