THE ANALYSIS-
People tend to assume the marketing half of a real estate team is the creative one. Kelly's work is closer to underwriting.
Before a home is ever photographed, she's worked through what it's genuinely worth, which buyers exist for it right now and how many, what will surface in inspection, and what preparation is worth doing against what it actually returns. The photography, the staging, the exposure plan: that's the output. The analysis is the product.
Most of the money in a sale gets decided here, quietly, weeks before an offer exists. Get this part right and everything downstream, the price, the timeline, who shows up to make an offer, gets easier.
Licensed California REALTOR since 2011.