“Experts are always made, not born.” We didn’t come up with that; Cambridge did. And when Harvard reviewed the data, they agreed. Though we didn’t conduct a rigorous collegiate-level research project on expertise, we are confident that we know what it is, how to identify it, and why it matters.
The Cambridge study said that expertise has to pass three tests.
1. It has to lead to performance that is consistently superior to that of the expert’s peers. Their example was that a brain surgeon had to be skillful with a scalpel AND have successful patient outcomes.
2. Expertise must produce consistent results; otherwise, gambling or guessing would count. It doesn’t.
3. Lastly, true expertise can be replicated and measured in a lab.
We don’t work in a lab. We work out in the world with real people, helping them overcome challenges, solve problems, and succeed through real estate. Would we call ourselves experts? Yes, we would. Should that matter to you? It really should. Every time we post a home we just listed, or just sold, or a story about clients we helped beat the market, it may seem self-serving. But there is a purpose behind these posts, and it isn’t just to boost our ego. It is to make it clear, in no uncertain terms, that we are professionals. Experts. Worthy of your trust and confidence. Most important, to us anyway, the right choice when you embark on a real estate journey. Because we know that people will always buy and sell homes. They will do it with good council, and bad. Sadly, the fact that there are terrible agents out there, and we are not going to sugar coat that- there are some truly horrible people in our industry, will not stop people from moving. Our hope is that posting (over and over) about measurable markers of success, consumers will know that they have a right to ask questions about an agent’s production, or track record. If you are an expert or call yourself one, Cambridge says you should be able to measure it. who are we to disagree?
